Sep
30
2012

SEO Tutorial - Meta Description Tag

The meta description tag is important because search engines use it to determine what the page is about.

Meta description tag also appears as your site description in search results.

And also people see the description tag in search results and make a decision looking for description and title in search results.

Page's title may be a few words or a phrase but a page's description meta tag might be a sentence or two or a short paragraph.

Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for title tags). Like the title tag, the description meta tag is placed within the head tag of your HTML document.

Description tag should be used to describe content of that page in a concise way. You should be careful that every page on your site should have a unique page description for every page.

Search engine bolds the keywords searched for in the description tag. If you do not have a description tag, Google will write one for you. But it's better you write your description.

Another important thing, it's better to use max. 150 characters in meta description tag(including spaces). Because Google only show the 156 characters of meta description tag in search results(including spaces).

Yahoo only show the 161 characters of meta description tag in search results(including spaces).

Bing only show the 150 characters of meta description tag in search results(including spaces).

Ask only show the 312 characters of meta description tag in search results(including spaces).

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