Sep
30
2012

SEO Tutorial - Title Tag

 

Title tag is one of the most important thing for SEO. The <title> tag should be placed within the <head> tag of the HTML document. 

<head>

    <title>SEO Tutorial - Title Tag</title>

</head>

SEO Title Tag

Search engines use the title to determine what the page is about. And also people see the title tag in search results and make a decision looking for titles in search results and they click.

Title tag should be used to describe content of that page in a concise way. So title should accurately describe the page content. You should avoid to use a title that has no relation with page content and avoid to use "untitled" or "homepage" titles. You should be careful that every page on your site should have a unique page title. 

Another important thing, it's better to use max. 65 characters in title tag(including spaces). Avoid stuffing and using lots of keywords in page title. 

Because Google and Ask search engines only show the 69 characters of title tag in search results, Yahoo shows 72 characters, Bing shows 65 characters. 

Do not use stop words(list of stop words) in title.

Do not place too many keywords in title(http://en.wikipedia.org/wiki/Keyword_stuffing) because of this doesn't work and google may penalize for this.

For keyword separation use hyphens (-) or pipes (|)

Basically you should be careful when creating title;

  • Title tag is very important for search engine optimization.It should be unique in every page in your website.
  • Title should describe the content of page.
  • Avoid using more than 65 characters and keyword stuffing.

I suggest you to watch the following videos by Matt Cutts head of Google's Webspam team.

Should I tweak my titles and descriptions to improve my CTR?


Is comma a separator in a title tag?


Sep
30
2012

SEO Tutorial - Meta Keywords Tag

Though meta keywords tags are not a major factor some search engines consider when ranking websites but not Google(see Google does not use the keywords meta tag in web ranking, they are still important for several search engines.It is important that meta keywords tag is supposed to be a brief and concise list of the most important keywords of your page. You should not add keywords that is not used in your page to meta keyword tags.Following is a simple meta keywords tag usage:

<meta name="keywords" content="put your keywords here" />

When you write meta keywords list, start by scanning the copy on your page. Make a list of the most important terms on your page. 

Sep
30
2012

SEO Tutorial - Meta Description Tag

The meta description tag is important because search engines use it to determine what the page is about.

Meta description tag also appears as your site description in search results.

And also people see the description tag in search results and make a decision looking for description and title in search results.

Page's title may be a few words or a phrase but a page's description meta tag might be a sentence or two or a short paragraph.

Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for title tags). Like the title tag, the description meta tag is placed within the head tag of your HTML document.

Description tag should be used to describe content of that page in a concise way. You should be careful that every page on your site should have a unique page description for every page.

Search engine bolds the keywords searched for in the description tag. If you do not have a description tag, Google will write one for you. But it's better you write your description.

Another important thing, it's better to use max. 150 characters in meta description tag(including spaces). Because Google only show the 156 characters of meta description tag in search results(including spaces).

Yahoo only show the 161 characters of meta description tag in search results(including spaces).

Bing only show the 150 characters of meta description tag in search results(including spaces).

Ask only show the 312 characters of meta description tag in search results(including spaces).

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